Influence (ebook) by Robert B. The rule possesses awesome strength, often producing a . Some evidence of how the rule's force can overpower the influence of other factors that normally determine whether a request will be complied with can be seen in a second result of the Regan study, Besides his interest in the impact of the reciprocate rule on compliance Regan was also interested in how liking for person affects the tendency to comply with that person's request. To measure how liking toward how affected the subjects' decisions to buy his raffle tickets, Regan had them fill out several rating scales indicating how much they liked Joe. He then compared their liking responses with the number of tickets they had purchased from Joe. There was significant tendency for subjects to by more raffle tickets from Hoe the more they liked him. But this alone is hardly a startling finding. Most of us would have guessed that people are more willing to do a favor for someone they like. The interesting thing about the Regan experiment, however, is that the relationship between liking and compliance was completely wiped out in the condition under which subjects had been given a Coke by Joe. For those who owed him a favor, it made no difference whether they liked him or not; they felt a sense of obligation to repay him, and they did. The subjects in that condition who indicated that they disliked Joe bought just as many of his tickets as did those who indicated that they liked him. The rule for reciprocity was so strong that it simply overwhelmed the influence of a factor—liking for the requester—that normally affects the decision to comply. Influence Book Robert Cialdini Pdf WriterInfluence, the classic book on persuasion. Robert Cialdini is the seminal expert in the rapidly expanding. The material in Cialdini’s Influence is a. Visit Amazon.com's Robert B. Download 'Influence: The Psychology of Persuasion' Pdf Ebook. Image Source : persuasiveweb.wordpress.com Book Name : Influence: The Psychology of Persuasion Author. Influence: The Psychology of Persuasion Paperback. Way to Influence and Persuade by Robert Cialdini. Buy Influence: Science and Practice by Robert B. In his bestselling book, Robert Cialdini. Influence By Robert Cialdini PDF. Summary Of The Book Influence By Robert B Cialdini PDF. Summary Of The Book Influence By Robert B Cialdini INTRODUCTION. Cialdini is Regents' Professor of Psychology at Arizona State.
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